Paper Boat – Sailing through Drinks and Memories
Synopsis This case study describes and analyses the growth of a business that challenged powerful multinational companies.Paper Boat is a beverage company that manufactures authentic Indian traditional juices and drinks. The company used the new age marketing strategies like story-telling to create engaging content. Target Group This case provides an overview of an indigenous business and is intended to undergraduate students in pre-final and final year of undergraduate courses. This case also adds value to research community and startup training institutions as an example of a small company that stood against the competitive challenge posed by international giants using its unique marketing strategy. This case could also be extended to MBA students who can analyse and strategize methodologies for the company to succeed in the market. ...